Heidi Besson, former President of PRATTat the Podium delivering the opening remarks at GovStrat/Pratt Inaugural Reputation Workshop held in Trinidad and Tobago in 2006 at the Trinidad Hilton Hotel.
Managing Corporate Reputation, Image and Identity: Unleashing The Power of Branding
Like our other deliverables, GovStrat has pioneered Corporate Reputation Management intervention among Caribbean firms since 2006 and have trained nearly 800 senior marketing, public relations, communication and advertisement executives from more than 120 corporations. The module covers, inter alia, measuring the reputation of leaders, corporations and businesses; the value of reputation; nation, corporate and individual branding; reputation risk management; the role of brand positioning; ethics; reputation, competitiveness and strategy and strategic brand management.