ELLIOT S. SCHREIBER, PH.D.
(Corporate Reputation and Marketing)
Professor Elliot Schreiber is Founder and CEO of Brand and Reputation Management LLC, which is focused on integrating an organization’s business strategy, marketing strategy, branding and organizational engagement to enhance its perceived value with customers and other stakeholders. He is recognized internationally as one of the most experienced and respected experts in brand and reputation management. Brand and Reputation Management was established in Toronto in 2004 and relocated to Philadelphia in early 2006. In addition, Elliot is Clinical Professor of Marketing and Executive Director of the Center for Corporate Reputation Management at the Bennett S. LeBow College of Business, Drexel University in Philadelphia, a position he has held since September 2008. He teaches courses in brand and reputation management and marketing strategy at the undergraduate, MBA and Executive MBA levels.
Schreiber is unique in having moved successfully in and out of the corporate, academic and consulting “worlds” during his 30-year career. He began his career as a pharmaceutical sales representative. He then went to graduate school, and after receiving his Ph.D. began his career in 1976 as a faculty member at the University of Delaware. In 1980, he moved to the corporate arena, joining the DuPont Company in Wilmington, DE, where he was on the staff of the Chairman, developing strategy options for the company’s move into pharmaceuticals and electronics, and later headed global marketing communications for DuPont’s pharmaceutical, medical diagnostics, x-ray and electronics businesses. From 1986-1995, he was Senior Vice President, Corporate Communications at Bayer Corporation, Pittsburgh, where he designed and built the company’s North American corporate marketing and communications organization. In 1995, he moved to Toronto to become Senior Vice President, Corporate Marketing and Communications, Nortel, with global responsibility for all marketing and communications functions, was a member of the company’s Executive Council, and chair of the Global Marketing and Sales Council. He left Nortel in 1999 to become President and Chief Operating Officer of Digital 4Sight, Toronto, an e-business strategy consulting and research firm. He and his partners sold the firm in 2001 and he returned to teaching and independent consulting.
He was a professor at the DeGroote School of Business, McMaster University, Hamilton, Ontario (2001-2004), and from 2004-2006 was a visiting professor at Penn State, Syracuse, Temple and Villanova universities. After moving back to the U.S., he was Senior Advisor to the Reputation Institute, New York, where he designed the firm’s consulting practice. Schreiber holds a B.A. from the University of Delaware, and an M.A. and Ph.D. from Penn State University. He is the recipient of numerous business awards, and has been a featured speaker at major business and academic conferences. He is the author of a variety of articles on reputation and brand management in leading academic journals and books. His is a member of the Arthur W. Page Society and the Academic Liaison Committee of the Chief Marketing Officer Council Worldwide. Schreiber and his wife of 40-years, Phyllis, live in Philadelphia. They have two children, Allyson, of San Francisco, and Adam, of Hoboken, NJ.