This seeks to improve corporate executives’ understanding and ability to ensure a well-crafted crisis communication plan. It covers, inter alia, the elements of a well-designed crisis plan and its execution—the crisis management cycle: the crisis leaders, the PR3 Model, strategic messaging and the media, setting up the crisis operation, crisis response strategies, execution during crises, evaluating vulnerabilities/plan and post-crisis actions.
Click Here for a typical GovStrat Strategic Crisis Communication Programme Outline.